You may be asking yourself exactly what a backlink actually is. A backlink, simply put, is a link to your website that has been placed on another website. This, in turns, allows visitors to someone else’s site to access your own. Having backlinks to your website throughout the Internet is a proven and valuable way to generate web traffic.

Internet entrepreneurs and seasoned Internet markers will all agree - marketing your website is one of the most time consuming tasks you will undertake. One of the top reasons a website might fail is due to lack of traffic because of an ineffective marketing campaign. One of the most effective and efficient ways to market and drive traffic to your website is through the use of article marketing.

How exactly does article marketing work?