You’re aware, as all guerrillas are, of how technology can strengthen your marketing. You’ve also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Don’t let those advancements overwhelm you. Very little becomes obsolete, but nearly everything becomes improved.

Technology, for all the wondrous things about it, can also be a major distraction and a drain on your time if you focus on the technology itself rather than on the benefits it can bring to your business.